Online Marketing, Content Marketing …as a small business owner, you’re faced with a boggling array of must-do tips from the chattering-guru community. The media ‘tools’ you must acquire, implement and measure are limitless, to the point where you long wistfully for the simpler days of the Yellow Pages (if you can remember that far back).
Where should you focus your online marketing efforts? How to navigate all the learning curves, then stuff marketing into an already full daily agenda?
- First, describe the audience/client/customer base you already have, and identify the ways you communicate with them now .
- Next, brainstorm ideas about your ideal client/reader/buyer, and do some research on how to reach them: i.e. where they hang out online, if they are comfortable buying products and services via Internet, etc.
- Then, review the excellent Infographic below (created by PR Web) and choose the best two or three channels to start your Content Marketing efforts.