Travel Research Online, an excellent news and information site for the travel industry, recently completed a series of articles by a travel consultant who chronicled her transition from a general-purpose agent into a wedding & honeymoon specialist.

Her insights into the positive and negative aspects of changing her business marketing plan are relevant to anyone who is seeking to re-focus their efforts, hone a marketing message and concentrate on a solidly-defined niche. Read the last article in the series here.