Friday Five: 13 February 2015

Friday Five: 13 February 2015

Writing contest:

Writing contest - Merrimack MediaMerrimack Media‘s 2015 Outstanding Writer contest is a great opportunity for neophytes and other unpublished authors. First-place winner receives a complete book development package; other prizes are also awesome. Rules include:

  • Only previously unpublished manuscripts by previously unpublished authors are eligible
  • Authors may submit no more than one (1) manuscript for consideration.
  • You must be 18 years old to enter.

Deadline for submission is Friday, 20 March 2015.  Entry fee: $20.

 

Share, share, share:

tweetyMark Traphagan of Stone Temple Consulting offers sage advice on the power of multiple social media sharing strategies in this MarketingLand post.  Tweet, repeat is his mantra.

 

Londoners can now host travelers legally:

churchill_2013_2According to Travelmole, Londoners can now legally join the ‘sharing economy’ by taking part in booming peer-to-peer accommodation services, such as AirB&B.  Will this turn of events lead to an overall mitigation of hotel prices? In some cities, including New York, apartment seekers complain that rental housing stock is shrinking due to speculators’ penchant for converting apartments to short-term rentals for AirB&B customers – this might become a problem in London, which is notoriously short of affordable rental housing.

 

Pump up your Social Presence with Pinterest:

PinterestMy constant nagging voice in clients’ ears: “Get on Pinterest, use Pinterest, keep working your Pinterest boards”….I know it can get old, but Pinterest is such a powerful marketing tool for entrepreneurs that I’m just going to keep harping on about it.

Now social media expert Rebecca Radice is touting the benefits of integrating Pinterest into your marketing plan.  Among many points and tips in her article, she points out that Pinterest is now the fourth biggest driver of traffic on the Internet.  Told ya.

 

Google Mobile-Friendly Test Tool

Phone or LaptopOK, so everyone needs to be re-evaluating their website(s) to ensure that they are ‘responsive’, i.e. generally able to be viewed successfully on many types of devices: phones, tablets, laptops, TV’s, smart watches…eek.  It’s become almost impossible for a small business owner with a modest tech budget to keep their web presence optimized for every kind of browser and gadget.

At FastNet Media, we’re working to upgrade clients’ sites using a simple, clean, responsive format that works across most platforms. We’re steadily testing, formulating new site plans, and installing fresh new WordPress themes and plugins for our clients. We have found Google’s Mobile Friendly Test Tool valuable for highlighting deficiencies in current site designs, helping clients continue to build their customer base and generate sales through digital marketing.

 

Contact us for a free consultation on designing a digital marketing plan for your small business.

Friday Five: 13 February 2015

5 Resources for Adding Pinterest to your Marketing Arsenal

If you haven’t just crawled out from under a rock, you’ve heard at least a bit about Pinterest.  Groan!  yet another ‘must-do’ in the ever-increasing volume of Marketing Musts!  But no, Pinterest is something unique and, some would say, dangerous.  How can an application  that lets you ‘borrow’ the images of others be good for business?  Countless opinions, arguments and tutorials have sprung up netwide to extol and dispute the value of Pinterest to the small business entrepreneur.  But the numbers don’t lie: there are now over 10 million users with a higher volume of activity than Twitter.

Here are 5 good resources to investigate before taking the Pinterest Plunge:

 

1. Entrepreneur Magazine’s Pinning with a Purpose:  good advice on profiling your markets before investing precious time in Pinterest development.

2. Todd Wasserman’s 5 Interesting Pinterest Campaigns:  Some good examples of Pinterest branding and P.R. by large corporations; also lists top 10 most-followed Pinterest users.

3.  HubSpot’s Ten Commandments of Using Pinterest for Business  Cute infographic ‘Commandments’ help organize your thoughts when adding Pinterest to you marketing plan.  They also offer a free ‘Pinterest for Business’ e-book.  We can all be grateful to HubSpot for generously sharing so much free information!

4.  Jeremy Cabalona’s Pinterest Image Optimization is a handy graphical tool for maximizing  the marketing impact of your Pinterest account.  So much can be done with images, tags, hashtags, pricing, oh my.

5.  Pinterest itself has a Business area that’s a roundup of Pinterest marketing strategies, full of advice, examples and infographics….definitely worth following.

Now that Pinterest accounts are free to all without the pesky Invite process, there’s no reason not to set up an account for your business!  Contact us for a free initial consultation on how you can leverage Pinterest to move your business forward.

 

 

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